We might see some personality on this years Love Island!

The contestants, who have traditionally appeared as an army of PLT clones will now be styled with preloved clothing in partnership with Ebay.

News

20th May

We might see some personality on this year’s Love Island!! The contestants, who have traditionally appeared as an army of PLT clones will now be styled with preloved clothing in partnership with Ebay. From 2015, the dating reality show has driven huge profits for fast fashion brands such as Missguided and I Saw It First – perpetuating a single, trend-led image of attraction and sexiness. Fast fashion has long re-enforced a mindset that anything old is unattractive, defective and to be avoided – could this be a turning point for influencer culture?

 

Love Island’s influencer-machine has faced accusations of promoting disposability and over-consumption. In a previous post, I discussed whether influencers should be held accountable for over-consumption '…influencers get paid big money to promote fast fashion. Ultimately creating a glossy, luxury image of these brands without questioning a) where the clothes they promote have come from b) who made them'.

 

I hope the partnership between Love Island and Ebay encourages a further critique of consumption culture, accountability, responsible marketing/influencing and beauty standards within media.

 

Read: Reality show Love Island dumps fast fashion sponsor for Ebay by Bella Webb for more details. https://www.voguebusiness.com/sustainability/reality-show-love-island-dumps-fast-fashion-sponsor-for-ebay