Welcome to my blog! I'll be sharing my research and thoughts on the global impacts of fashion; addressing how we can change our relationship with clothing. Expect talk on equality, race and intersectional environmentalism. Resources and recommendations. Blog is updated monthly.

Climate Justice | Sustainable Fashion | Consumer Behaviour | Tech & Digital Marketing | Ethics 

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Are you the consumer or the product?

In 1998, a trailer for a new psychological drama premiered, posing the question: ‘what if you were watched every moment of your life?’ At the time, a film which surveyed the mundane lives of others was noteworthy, and therefore the plot for the (then) dystopian The Truman Show was born.

Does ‘Buy Now Pay Later’ encourage over-consumption?

Borrowing money can carry serious consequences for missed or late payments, however, BNPL can seem like a quick and easy way to buy without credit checks and real-life implications.

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The Paradox of Choice:
More Is Less

Having an unlimited number of options when buying clothing can seem like a good thing – we’ve all sifted through endless store pages, waiting for the perfect item to appear. Choice has saved many of those ‘I have nothing to wear’ dilemmas.


The Diderot Effect – Spiralling Consumption

Until 1765, French philosopher Denis Diderot lived his life in poverty (despite his name being well-known because he was the co-found and writer of the Encyclopaedia). When his daughter was engaged to be married, Diderot’s lack of wealth made it impossible for him to provide a dowry. News of Diderot’s misfortune soon reached Catherine The Great, who offered to buy his library for £1000 (around £40,000 today). In Diderot’s sudden change of luck, he was now able to afford his daughters dowry and began to make expensive purchases.


Diderot bought a new robe and that’s when things went wrong… Diderot’s new robe was so beautiful that it felt out of place amongst his other belongings. In his words, there was “no more coordination, no more unity, no more beauty”. He felt an urge to buy new things to match his robe, spiralling into a consumption of unnecessary things.

Are Luxury Brands More Sustainable?

Unfortunately, the designer price tag doesn’t mean its exploitation-free. In the sustainable fashion conversation, is it easy to place blame solely on fast fashion brands and their over-production of cheap, low quality clothes and regular new stocks.


Clothing or Content

Falling into the ultra-fast cycle of quick consumption and disposal, are we now buying solely for the purpose of content? Or are we buying clothes that we will love and take care of?